Care home marketing

Boost occupancy rates

People who run care homes are unsung heroes – often spinning so many plates it’s amazing they have time to pause for breath. Why not let us handle marketing so you can focus on delivering quality care?

Get in touch

“Cahoot’s support has been fundamental to the delivery of our social strategy, their engaging content and response handling has allowed us to build presence in this key media for carer recruitment, as well as new and existing clients.”

– Andrew Miller, Head of Marketing, Saga Healthcare, Saga Care at Home

“Cahoot's highly responsive, knowledgeable team of specialists made communicating our needs easy, and any challenges we faced were dealt with collaboratively and comprehensively.”

– Andrew Miller, Head of Marketing, Saga Healthcare, Saga Care at Home

“It was fantastic to see that [Cahoot] copywriters know the [healthcare] market really well, which meant they were able to create more technical and market specialist pieces. They are also great at providing new ideas to help bring different pieces of content to life, helping you to stand out from your competitors.”

– Vanessa da Cunha, Marketing Executive, Prosell

Why is care home marketing so important?

Marketing your care home means making sure the right people know the right information about you – whether that’s clients looking for residential care, carers looking for a stable career,
or the CQC during an inspection.

No two care homes are exactly the same. When someone is looking for residential care, they’ll be looking at location, facilities and specialist services before they even consider booking a tour. That’s why it’s important to understand what they’ll be typing into a search engine and how to make sure your company is one of the first hits.

What can care home marketing do for me?

Your main focus is always going to be on delivering care, and that can be complicated. You need to meet the needs of every resident, take care of your staff, and comply with regulations. That doesn’t leave much time for care home marketing, but without the right marketing, you will struggle with low occupancy, high staff turnover, or losing business to your competition.

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Increase occupancy



Attract and retain staff



Get noticed by the right people



Highlight your specialisms

We can help you attract and convert more website visitors into enquiries.

Boost your search engine rankings

Engage visitors with a captivating, informative website

Identify and amplify your strengths

Get a sustained marketing strategy in place

When you’re under pressure to do more with less, it helps to have a partner you can trust. We will work with you to understand your challenges, and we’ll take the lead in helping you achieve them. We can act as part of your team to keep the marketing engine running while you do what you do best – care.

What makes Cahoot different?

We’ve been privileged to work with some great care homes over the years. We understand how to make your life easier and can advise you on which marketing processes can be automated, and how.

If your existing marketing team needs some extra support, we won’t come in and take over, but we will be there to listen, advise, and help out in any way we can.

Get in touch

"Cahoot's highly responsive, knowledgeable team of specialists made communicating our needs easy, and any challenges we faced were dealt with collaboratively and comprehensively."

Andrew Miller – Head of Marketing, Saga Healthcare, Saga Care at Home

“We've been really pleased with the SEO improvements for a number of target search terms since working with Cahoot. In particular, we're delighted to have moved from page 2 to the top half of page 1 for a very competitive, high-volume phrase.”

– Krish Nair, Director, Right at Home Enfield

“Cahoot’s support has been fundamental to the delivery of our social strategy, their engaging content and response handling has allowed us to build presence in this key media for carer recruitment, as well as new and existing clients.”

– Andrew Miller, Head of Marketing, Saga Healthcare, Saga Care at Home

This is what we bring to the table:

Knowledgeable team of marketing experts

Copywriters and designers with experience in the sector

Boost occupancy rates

“Cahoot’s support has been fundamental to the delivery of our social strategy, their engaging content and response handling has allowed us to build presence in this key media for carer recruitment, as well as new and existing clients.”

“Cahoot's highly responsive, knowledgeable team of specialists made communicating our needs easy, and any challenges we faced were dealt with collaboratively and comprehensively.”

Why is care home marketing so important?

What can care home marketing do for me?

Increase occupancy

Attract and retain staff

Get noticed by the right people

Highlight your specialisms

We can help you attract and convert more website visitors into enquiries.

Boost your search engine rankings

Engage visitors with a captivating, informative website

Identify and amplify your strengths

Get a sustained marketing strategy in place

What makes Cahoot different?

"Cahoot's highly responsive, knowledgeable team of specialists made communicating our needs easy, and any challenges we faced were dealt with collaboratively and comprehensively."

“We've been really pleased with the SEO improvements for a number of target search terms since working with Cahoot. In particular, we're delighted to have moved from page 2 to the top half of page 1 for a very competitive, high-volume phrase.”

“Cahoot’s support has been fundamental to the delivery of our social strategy, their engaging content and response handling has allowed us to build presence in this key media for carer recruitment, as well as new and existing clients.”

This is what we bring to the table:

Knowledgeable team of marketing experts

Copywriters and designers with experience in the sector

The latest marketing best practices and approaches

A proven track record of getting great results

Ready to get started?