Care home marketing
Boost occupancy rates
People who run care homes are unsung heroes – often spinning so many plates it’s amazing they have time to pause for breath. Why not let us handle marketing so you can focus on delivering quality care?
Why is care home marketing so important?
Marketing your care home means making sure the right people know the right information about you – whether that’s clients looking for residential care, carers looking for a stable career,
or the CQC during an inspection.
No two care homes are exactly the same. When someone is looking for residential care, they’ll be looking at location, facilities and specialist services before they even consider booking a tour. That’s why it’s important to understand what they’ll be typing into a search engine and how to make sure your company is one of the first hits.
What can care home marketing do for me?
Your main focus is always going to be on delivering care, and that can be complicated. You need to meet the needs of every resident, take care of your staff, and comply with regulations. That doesn’t leave much time for care home marketing, but without the right marketing, you will struggle with low occupancy, high staff turnover, or losing business to your competition.
Increase occupancy
Attract and retain staff
Get noticed by the right people
Highlight your specialisms
We can help you attract and convert more website visitors into enquiries.
Boost your search engine rankings
Engage visitors with a captivating, informative website
Identify and amplify your strengths
Get a sustained marketing strategy in place
When you’re under pressure to do more with less, it helps to have a partner you can trust. We will work with you to understand your challenges, and we’ll take the lead in helping you achieve them. We can act as part of your team to keep the marketing engine running while you do what you do best – care.
What makes Cahoot different?
We’ve been privileged to work with some great care homes over the years. We understand how to make your life easier and can advise you on which marketing processes can be automated, and how.
If your existing marketing team needs some extra support, we won’t come in and take over, but we will be there to listen, advise, and help out in any way we can.
This is what we bring to the table:
Knowledgeable team of marketing experts
Copywriters and designers with experience in the sector
The latest marketing best practices and approaches
