Why work with a marketing agency that only works with the care sector?

When you start working with a marketing agency, you want to feel confident that you’re in good hands. If you have to spend your first meeting explaining the ins and outs of the care sector, how can you be sure that you’re getting the best advice for your care business?

People looking for a care provider are usually having a hard time. The fact is, no one wants to need care. It’s something that can be difficult to accept both for yourself and for a loved one.

That means marketing needs to be sensitive and accessible – it’s no good to shout about how great your services are if you haven’t reassured your prospective clients that you know what they’re going through. You need to win their trust before they’ll be ready to learn about your unique selling points (USPs).

Marketing that cares

We are here for your care business. From day one, our mission has been to educate, inspire and empower UK care providers. We believe marketing and recruitment should be easy and stress-free for you. This is how we make that a reality.

1. Convenience – Our services are based on years of industry experience. Our founder worked as a carer before moving into sales, marketing and business development. That means you don’t have to explain the sector to us, we can hit the ground running and make the most of your time and budget.
2. Proven approach – We have a proven track record of helping companies across the care sector to achieve their goals, from improving their ranking on Google to helping them launch their first website, or attracting better candidates during recruitment. We won our first Care Sector Supplier Award in 2022, and you can learn more about working with us here.
3. Compliance – The CQC has a lot to say about what you should put online. The first place your inspector will look during an inspection is your website. We can help you to demonstrate compliance with quality statements from the very first time they engage with your business. And it’s not just the CQC, your website is usually the first place prospective clients will look to.
4. We get it – We work with the care sector every day. We speak to industry experts and people working on the front line. We speak at trade fairs and share thought leadership in national publications. We understand the unique challenges and trends in the sector and can help you navigate them.

Marketing for recruitment

Many companies are struggling to recruit, but most don’t realise how powerful marketing can be when trying to attract and retain the best candidates. We can help you widen your search and engage with more people. We know what candidates are looking for, and how to help you find your perfect fit.

As well as working closely alongside our clients, we also run workshops and webinars to share advice and best practices with the sector.

Get in touch

Whether you’re looking for care or looking for a marketing agency, the best place to start is a chat. We encourage you to get in touch to talk through your challenges and goals.