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Press Release: 2025 Care Sector Predictions Report

BY Cahoot Marketing
New report offers insights into the key challenges and opportunities shaping the UK care sector in 2025.

Cahoot and Kata Care Launch 2025 Care Sector Predictions Report


New report offers insights into the key challenges and opportunities shaping the UK care sector in 2025.

London, UK – Cahoot, the UK’s leading marketing agency for the care sector, and Kata Care, a specialist consultancy for care providers, have jointly released the 2025 Care Sector Predictions: Navigating the Future of UK Care. This comprehensive report highlights emerging trends and insights to support care providers in navigating the year ahead.

With the sector at a critical juncture due to financial pressures, workforce challenges, and ongoing regulatory delays, the report provides in-depth predictions and guidance designed to help care organisations adapt and thrive. From addressing widening funding gaps to increasing focus on social value and sustainability, the 2025 Care Sector Predictions report outlines actionable steps for care providers to build resilience and deliver high-quality care.

Key themes include:

  • Funding challenges: Strategies to mitigate rising operational costs amid static funding increases.
  • Workforce retention: Innovative solutions for addressing staff shortages and improving recruitment.
  • Technology: The growing role of digital tools in enhancing efficiency and outcomes.
  • Social value: How care providers can support community development and sustainability.

“We know the pressures facing care providers are immense, but we also see their unwavering commitment to delivering care in the most challenging of circumstances,” said Alfie Jones, Managing Director of Cahoot. “This report is our way of supporting them, offering practical insights to help lighten the load and move forward with confidence.”

 

“Care providers are at the heart of our communities,” added Fae Mell, Managing Director of Kata Care. “By working together, we can ensure they have the tools and strategies they need to keep delivering exceptional care and making a difference in people’s lives.”

Cahoot and Kata Care are committed to supporting the care sector with tailored solutions that ensure success in an evolving landscape.

About Cahoot

Cahoot is the UK’s leading marketing agency dedicated to the care sector. Since 2014, Cahoot has empowered care organisations with strategic marketing, branding, and recruitment solutions to help them thrive.

About Kata Care

Kata Care is a specialist care management consultancy delivering strategic and operational guidance to care providers. They support organisations in adapting to regulatory changes, embracing innovation, and building strong leadership teams. 

Download your copy of the predictions report here

Cahoot Marketing testimonial

“Cahoot’s support has been fundamental for carer recruitment, as well as for new and existing clients.”

Andrew Miller – Head of Marketing, Saga Healthcare, Saga Care at Home

“Cahoot’s support has been fundamental for carer recruitment, as well as for new and existing clients.”

Andrew Miller – Head of Marketing, Saga Healthcare, Saga Care at Home

“Cahoot’s support has been fundamental for carer recruitment, as well as for new and existing clients.”

Andrew Miller – Head of Marketing, Saga Healthcare, Saga Care at Home

Cahoot Marketing testimonial