Understanding client behaviour
Whether you want to improve your website or you’re launching your brand new business, it helps to take a moment to think about client behaviour. Client behaviour is not the same as the client experience, but having a good understanding of how your clients behave will...
Using USPs to stand out in care marketing
How to use your USPs to stand out from the crowd When clients are choosing a health or care provider, they’ll quickly narrow it down to companies in the right place, offering the right services at the right price. But what happens next? When they’ve lined up a...
Digital marketing trends in the care sector
Marketing is about knowing your audience and building strong connections, but not every trend is relevant for care. Following the right trends will help you stand out from the crowd, attract the right clients, and recruit the best staff – not to mention getting the...
How to use your website to demonstrate your CQC compliance
Summary Your website is crucial for demonstrating how you meet CQC quality statements. CQC inspectors check your website to answer 5 key questions: is your care safe, effective, caring, responsive, and well-led? Start by displaying your CQC rating (required by...
