How to use your USPs to stand out from the crowd When clients are choosing a health or care provider, they’ll quickly narrow it down to companies in the right place, offering the right services at the right price. But what happens next? When they’ve lined up a...
Marketing is about knowing your audience and building strong connections, but not every trend is relevant for care. Following the right trends will help you stand out from the crowd, attract the right clients, and recruit the best staff – not to mention getting the...
Summary Your website is crucial for demonstrating how you meet CQC quality statements. CQC inspectors check your website to answer 5 key questions: is your care safe, effective, caring, responsive, and well-led? Start by displaying your CQC rating (required by...
When you start working with a marketing agency, you want to feel confident that you’re in good hands. If you have to spend your first meeting explaining the ins and outs of the care sector, how can you be sure that you’re getting the best advice for your care...
First impressions count The first thing you’re going to notice about a website isn’t the way it looks. It’s how long you had to wait for it to load. In an ideal world, it takes less than a second. If it takes longer than 3 seconds, you’ve lost 40% of your website...
It’s false, and here’s why. Your online presence is about more than just your website, but it’s not a gruelling task that’s going to take loads of time. Investing in being seen and heard online can help you find the right clients, hire like-minded people who’ll stick...