Marketing is all about connecting with people and explaining how your services can make life easier for them. Personalised care marketing means making those interactions more relevant and valuable for your audience. It helps you to: capture people’s attention increase...
Whether you want to improve your website or you’re launching your brand new business, it helps to take a moment to think about client behaviour. Client behaviour is not the same as the client experience, but having a good understanding of how your clients behave will...
How to use your USPs to stand out from the crowd When clients are choosing a health or care provider, they’ll quickly narrow it down to companies in the right place, offering the right services at the right price. But what happens next? When they’ve lined up a...
Marketing is about knowing your audience and building strong connections, but not every trend is relevant for care. Following the right trends will help you stand out from the crowd, attract the right clients, and recruit the best staff – not to mention getting the...
When you want to find out more about a business, the first place you look is usually on their website. And that’s exactly what your CQC inspector will be doing when they assess how well you’re meeting the quality statements. Your website is one of several places your...
When you start working with a marketing agency, you want to feel confident that you’re in good hands. If you have to spend your first meeting explaining the ins and outs of the care sector, how can you be sure that you’re getting the best advice for your care...