Unlocking the potential of SEO for your care business
Search engine optimisation – or SEO – helps to direct people to your website. But not just any people, the people most likely to be interested in your services. It means adapting your website to make it easier for search engines to understand your content and match it...
Advanced web analytics and what they can tell you
If you’ve read our blog on how to make sense of analytics and you want to know more, you’ve come to the right place. But be warned, this is far more advanced than most care businesses need to know. It’s for people who love data, tech, or want to understand what’s...
How to make sense of your analytics
Some people love data and analytics – the universal truth of numbers, the joy of finding meaning behind patterns, and the simple pleasure of seeing engagement grow. For others, it’s confusing, inaccessible, and too much like a double maths class. But mastering...
Engaging your audience through personalised marketing
Marketing is all about connecting with people and explaining how your services can make life easier for them. Personalised care marketing means making those interactions more relevant and valuable for your audience. It helps you to: capture people’s attention increase...
