Overview: Communication during the lockdown is crucial for reassuring clients and their loved ones. Social media can bridge the gap, offering regular updates, positivity, and honesty. Key strategies for effective posts: Be honest: Acknowledge the pressure but...
Why your words matter Does your website show off exactly what’s great about what you do? If the answer isn’t a resounding yes, then you could be losing out on countless clients. Your website is your shopfront. It conveys your character, your quality and most...
Have you fallen down the rabbit hole of pandemic predictions yet? The news cycle these days isn’t so much a cycle as the same segment on repeat: coronavirus, coronavirus, coronavirus. We’re not saying this is a bad thing, every day brings new developments. But it can...
We’re on week 2 of the lockdown. How are you feeling? Frustrated? Edgy? Like you’re stuck in a surreal, alternate reality of your life? We’re right there with you. Having the week off from work to slouch on the couch can feel like a slice of heaven. But being told you...
Social distancing was an adjustment. Self-isolation was a challenge. Now we’re in lockdown and it feels like a whole new (disconcerting) world. If you’re working from home through these unprecedented times, you might be feeling the strain. How will you stay healthy...
Language is constantly evolving. Already this year, the Oxford English Dictionary has added 650 new entries. With the rise of hashtags, abbreviations and emojis (the fastest growing language in the UK), we can see how casual words and associated marks creep into the...