Checking out the competition in care: why you need to do it
The demand for adult social care in the UK continues to grow, with over a quarter of the population predicted to be aged 65 or over in the next 50 years. Not only that but the average person after age 65 is expected to live with a disability — and consequently need...
Branding for your care business is a load of rubbish… …isn’t it?
Summary Branding is essential to make your care businesses stand out. It’s not just about logos and colours, but defining your unique value. A strong brand creates consistency and resonates with your target audience, helping to avoid competing solely on price. Take...
How to use social media to reassure your clients through the lockdown
Overview: Communication during the lockdown is crucial for reassuring clients and their loved ones. Social media can bridge the gap, offering regular updates, positivity, and honesty. Key strategies for effective posts: Be honest: Acknowledge the pressure but...
