Getting to grips with buyer personas in care
Buyer personas are fictionalised representations of your ideal clients. But why do you need buyer personas when you have very real clients who you already know all about? Because buyer personas help you get razor-focused with your marketing efforts so you can attract...
Checking out the competition in care: why you need to do it
The demand for adult social care in the UK continues to grow, with over a quarter of the population predicted to be aged 65 or over in the next 50 years. Not only that but the average person after age 65 is expected to live with a disability — and consequently need...
Branding for your care business is a load of rubbish… …isn’t it?
Does “branding” for care actually matter? Isn’t offering a great care service and just having a good looking website enough? When I first started out in marketing I was heavily suspicious of people that focus too much on branding. I thought it was a con. I watched...
