What makes a great website?

What makes a great website?

First impressions count The first thing you’re going to notice about a website isn’t the way it looks. It’s how long you had to wait for it to load. In an ideal world, it takes less than a second. If it takes longer than 3 seconds, you’ve lost 40% of your website...
What is branding, and why is it important for care?

What is branding, and why is it important for care?

What is branding anyway? Your brand is basically your company’s personality. It’s how customers recognise you, it’s your reputation, and it’s the secret sauce that makes you different from other care providers. These aren’t things you should leave to chance. You need...
What is care SEO and does it matter for your business?

What is care SEO and does it matter for your business?

What is SEO? Search engine optimisation (SEO) is something marketers are always going on about. But why? And does it really matter in the health and social care industry when you’ve got 101 other things to be worrying about? The short answer is yes, but let us...