How to leverage Google Ads for maximum ROI in the care sector
Google ads are a type of paid ad that appear at the top of Google’s listings when people are searching for something specific. In the care sector, you might want an ad about dementia care to appear when families are actively looking for that service in your area. Or...
The role of social proof in building trust for care homes
Think back to the last laptop or phone you bought. You may have compared specs, prices, and delivery times, but you probably spent just as long reading customer reviews before making your decision. When it comes to trust, we’re far more likely to trust the experience...
Unlocking the potential of SEO for your care business
Search engine optimisation – or SEO – helps to direct people to your website. But not just any people, the people most likely to be interested in your services. It means adapting your website to make it easier for search engines to understand your content and match it...
